We’d like to share a few words on marketing. This advice stems from five words GMg thinks are key to successful marketing. While there is more to it than this, here’s a good place to start.
5 Words On Marketing
Mar – ket – ing, noun. The action or business of promoting and selling products or services, including market research and advertising.
The purpose of marketing, whether it’s printed on paper or displayed on an electronic device is to communicate.
A team consisting of a marketing strategist, copywriter and graphic designer can work to create marketing materials that truly deliver the message.
They can create visual and textual components that work in harmony. And when they do, the final product will attract, engage, communicate, educate and motivate.
Attract, Engage, Communicate, Educate, Motivate
One – Attract Attract the reader. Graphics, images, colors and a clean layout are the keys to making a great first impression. If this step fails, chances are that it’s game over and the trash bin will receive another deposit.
Two – Engage Since the reader has been drawn in by the graphics and layout, engage them with strong headlines that make them want to know more.
Three – Communicate Now communicate the benefits of the product or service with strong, to the point copy. Keep it short and simple.
Four – Educate Don’t stop. It’s time to educate. Show the reader how the product or service solves their problem. Let them know what’s in it for them.
Five – Motivate Lastly motivate them to do something with a compelling call to action. Guide them through the steps you want them to take. It could be to call, to visit a website, mail back a response card, etc.
If a reader is successfully guided from attraction through to motivation, there’s a high probability that the communication will be effective and positively effect the bottom line.
So Attract, Engage, Communicate, Educate and Motivate
And now it’s time for one more thing …